Razorfish Real-Time Marketing Tool WAVE Integrates Blab to Ensure Brands Remain Relevant
November 25, 2014 07:00 ET | Source: Blab
SEATTLE, Nov. 25, 2014 (GLOBE NEWSWIRE) — Blab Inc., the marketer’s crystal ball and the only predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance, today announced it has partnered with Razorfish, one of the fastest-growing digital and technology agencies. As a result of the relationship, Blab now lives inside Razorfish WAVE, the agency’s proprietary real-time marketing tool with social listening and real-time response capabilities. Razorfish has immediately deployed Blab into live client campaigns.
As social data enables greater relevancy and contextual value to the consumer, real-time communication helps identify and forecast future trends. By leveraging predictive conversation insights, marketers can adjust, change, optimize and personalize everything from ad spend and content, to engagement and communications tactics. This is a breakthrough for marketers tasked with generating ROI for their campaigns, content and digital media buying activities. Razorfish WAVE offers a powerful marriage of predictive data and creative tools that help brands better meet and engage customers at critical points along their online experience.
“We collect and synthesize so much data at warp speeds it has created an obvious need to accurately predict what’s next,” said Chris Bowler, GVP Social Media, Razorfish. “Blab spots the trendsetters around a brand or topic before they accelerate, allowing us to insert content or shape-shift ad spend at precisely the right moment. The new mindset for brands should be that content is all-liquid. As conversations turn into trends, brands can understand what’s driving them, and make real-time content decisions more strategically.”
To discover the zeitgeist of a topic and its potential impact, seed terms are used to discover both obvious and non-obvious conversations. Blab proprietary software then patterns and predicts which online conversations will trend up or down, by volume and channel. It also analyzes and associates text of 100 million conversations per day across all languages, including images and videos across thousands of real-time data sources (50,000 content platforms).
“This concept of identifying the ideal conversational territories for a brand and predicting what consumers will talk about next has quickly gained loyal traction amongst digital and brand strategists,” said Randy Browning, CEO of Blab. “People on the front lines of brand management like Razorfish understand the power of corralling and acting on the moment before anybody else picks up on it. Razorfish WAVE has a major competitive advantage for anyone that deploys it, and we couldn’t be more pleased to be part of it.”
Blab is a pioneer in the category of Predictive Social Intelligence. Blab applies proprietary technology and big data processing to organize, pattern, and predict tomorrow’s online conversations today. Brands rely on BlabPredicts to understand what matters now, and predict what will matter next, giving businesses the predictive intelligence they need to adapt strategies, maximize opportunities, and minimize threats. For more information please visitwww.blabpredicts.com.
Motivated and inspired by what’s next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonalds, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. The Razorfish team of 3000+ experts spans 19 regions, including Australia, China, Germany, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States. Razorfish is part of Publicis Groupe. For more information, visitRazorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram.