Predictive analytics drives almost 3 times B2B revenue growth: Study

Dive Insight: Big data isn’t worth much before it’s turned into usable information, but where it gets really valuable is when it’s pressed into service for predictive analytics. The Forrester/EverString report highlights how important marketers find predictive...

Measure Identifies Key Drivers for Campaign Success

Blab:Measure works by leveraging data culled from Blab’s predictive social intelligence platform, then combines it with behavioral econometric modeling, a blend of various social sciences, traditional economics, psychology, anthropology, and neurosciences to identify...

Blab Upgrades Its Predictive Social Intelligence Platform

Blab Upgrades Its Predictive Social Intelligence Platform RealTime Daily Blab, a Seattle-based analytics startup, announced an upgrade to its predictive social intelligence platform Monday: econometric modeling (get a quick definition here). The upgraded...