Posted by Fiona McCarthy

Recently, Blab announced the global public release of the BLAB:Predicts platform and an industry-first technology, Conversation-Based Data Segments.

This new feature enables agencies, brands and publishers to use predictive data to drive campaign engagement and significantly reduce inefficient spending on programmatic and paid social media buys.

With Conversation-Based Data Segments, brand messaging is targeted directly into content topics people are engaging with most at any given moment- effectively delivering live audience segmentation in real-time.  As opposed to standalone traditional cookie-based targeting that depends on historical data that is largely out of date by the time a consumer is identified or targeted.

During its recently private beta, Fortune 1000 companies using the BLAB:Predicts saw engagement rates that exceeded what many of the best media teams in the world had provided while reducing campaign costs by as much as 50% and improving overall campaign performance by as much as 35%.

Horizon Media is the first agency partner to utilize the new data segments as part of its HX programmatic solution.

“If you’re not capitalizing on Blab’s Conversation-Based Data Segments, you’re leaving performance on the table.” – Donnie Williams, Chief Digital Officer, Horizon Media

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