We are pleased to welcome Michael Kline as a new Venture Partner at Shoreline.

Michael is based in Los Angeles and has spent the last 20 years as a founder and chief operating officer of several leading companies in the local advertising, e-commerce, and digital marketing industries.  Michael was one of the founding team at ReachLocal, Inc. (NASDAQ: RLOC), a leading provider of online marketing services to small and medium-sized businesses.  As Chief Operating Officer, he helped oversee the company’s growth to over $500MM in annual revenue and over 2,000 employees spanning over 60 offices and 8 countries.

While at ReachLocal, Michael incubated an on demand home services company called ClubLocal, which was later spun out of ReachLocal and rebranded as Serviz, Inc.  As President, he led the expansion of the Serviz home services platform to over 35 markets and more than 10,000 service professionals.  Prior to ReachLocal, Michael was a founding member of the online games company WorldWinner, the online classifieds publisher Recycler.com, and the employment advertising platform AdStar.com.

An operator and entrepreneur at heart, Michael currently advises start-up companies looking to scale their businesses and raise additional capital.  His current clients include:  Sense360, a leading provider of next generation market research services to leading brands in the quick service restaurant and casual dining industries; Serviz.com, a leading provider of on demand home services, now a Porch.com company; and eLocal, a leading provider of performance-based advertising solutions for local businesses.

Michael graduated Summa Cum Laude from Harvard College with a B.A. in literature.  He is a current member of Young President’s Organization (YPO).