By year-end, Software AG plans to offer real-time data analytics with a combination of BigMemory, the in-memory system for Java apps it obtained through its acquisition of Terracotta, and WebMethods Business Events, its complex event processing tool.

The integration of BigMemory and Business Events will be completed in time for the next major release of Terracotta software, due by the end of the year, Software AG CTO Wolfram Jost said at a news conference at the Cebit show in Germany on Monday.

Among the capabilities Software AG intends to add to BigMemory are in-flight processing of event streams and services for data profiling and aggregation. It also plans to enable processing of transactional and analytic data from relational and non-relational databases in a single in-memory store.

One of the company’s focuses is to be able to integrate Hadoop clusters in-memory, Jost said.

Using in-memory technology can improve performance up to 1,000 times compared to disk-based processing, said Software AG CEO Karl-Heinz Streibich. One of its advantages is that “it’s not rip-and-replace,” but more of an upgrade, he said.

Software AG is striving to bring such improvements to its products while also positioning them as cloud-ready.

With other companies at Cebit pushing their software-as-a-service credentials, Software AG is firmly in the platform-as-a-service camp. “We feel that platform beats products,” said Jost. “The difference between a platform and a product is that on the platform the processes are not preprogrammed, but can be programmed by the customer.”

Software AG is working with Layer 7 Technologies, a developer of software governance and integration tools, to bundle its WebMethods products with Layer 7’s cloud integration tools to help customers build WebMethods into public, private and hybrid clouds, it said.

Cebit, at the fairgrounds in Hanover, Germany, runs through Saturday.